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Commercialisation – WP for Journalists

Photo by Art by Lønfeldt from Pexels

Full disclosure before we begin this chapter! It is incredibly difficult to make money from content online as a startup!! Sorry to start with a negative but better you know this from the off. Even huge publishers such as the Guardian have difficulty making money digitally so you will need to think laterally if you are going to make yourself sustainable via your website.

Just to give you some idea – despite an audience of 155 million monthly unique visitors (April 2016), the Guardian reported losses of £69m with digital revenues down £2m in the financial year of 2015/16 from the preceding year – the newspaper points to Facebook and Google as partly responsible for this loss – taking mobile advertising from the publisher … More

LINKS chapter 9